Art & Science of Influencer Marketing
December 29, 2011
Influencer marketing is part “art” and part “science”. It all begins with technology – using sophisticated web crawlers and search algorithms to determine WHO qualifies as “influential” for YOUR brand, and tracking their social behavior. But everything else requires brilliant strategy, engagement and marketing communications. We need to envelop these Influencers in your messaging and compel them to amplify our reach.
Think of us as your strategic agency, who will lead you from start to finish in your Influencer engagement process. Influencer marketing is a 24/7/365 proposition – ideally there is a start date, but no end date, and as your partner, our job is to create an ongoing platform that allows for consistent Influencer engagement, continual incentives for them to get and stay involved, and compel their communities to likewise play a role, and a systematic and robust backend measurement and monitoring tool that gives us and you a birds-eye view into all key considerations day in and day out.