Updates

• Brand Influencers was featured in the August 2012 Global Trend Report on Influencer Marketing and Social Intelligence – Download the Report Here.

• New buzzword in Influencer Marketing – “Social Segmentation.”  How much would your Facebook fan base be worth if you knew which loved Armani… AND which of their friends also loved Armani?

• Our latest campaign involves sending a 60-foot Gnome across the country on a flatbed truck, to help launch A&E’s new program Shipping Wars. Check out the journey HERE.

• Some brands are savvy enough to invest in identifying and engaging their most powerful Influencers in the online space. The brilliant brands, however, create Influencer communities.

• Advertising has become less effective in changing consumers’ behavior. Consumers no longer trust corporations, and to reach them effectively, you must find an advocate among them.

• For every company, some consumers are huge fans, and others simply hate the brand. The goal is to harness positive sentiment and convert the haters ASAP.

• What happens when a brand identifies 200 of its most powerful Influencers and empowers them to “share” info with their communities on a new product launch? $5 million in sales!

• When a premium spirits brand wanted to increase on-premise sales, they turned to Brand Influencers. One year later, sales were up 37%. The power of Influencers.

• Some Influencers “work events”, while others host, promote, create or simply attend. Influencers come in all shapes and sizes, and every campaign requires a different approach.

• Our Forever21 social media launch campaign drove 500,000 new Facebook fans. Check out the recap right HERE.

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