Introduction to Brand Influencers

We influence consumer behavior

Traditional advertising is dead. Unfortunately, not everybody got the memo.

Brand Influencers is a consultancy rooted in a singular fact: consumers no longer purchase based on price, value or status, but rather the relationship they have – and the connection they feel – with a brand. We help clients influence consumer behavior by tapping into consumers’ underlying passions, desires, motivations, aspirations, influences, behavioral patterns and more, and providing a brand experience that is both personally relevant and rewarding.

Our backbone is a proprietary methodology called Personalization at Scale™ - in short, we can provide every one of your customers an experience with your brand that feels personalized just for them – when, where and how they want it. Imagine 10 million customers getting precisely what they want and feeling completely fulfilled through a relationship with your brand. This is the holy grail of marketing, and we’ve built the platform.

The key to PaS is “customer-centricity” – putting the customer at the center of your organization. Here’s the process:

  1. Connect disparate marketing channels to provide a more holistic brand experience
  2. Devise more effective data collection and analytics to produce actionable intelligence
  3. Segment consumers not based on useless demographics, but rather real-time behaviors and propensities
  4. Automate intelligence-sharing and certain strategic decision-making
  5. Implement omni-channel marketing where digital and physical (and every other channel) are intrinsically linked, as they should be

Influencer Marketing. Relationship Marketing. Loyalty Marketing. Personalization at Scale™. It all adds up to this – maximize customer acquisition, retention, engagement and purchase while minimizing costs across every KPI.

Reach out today for a free consultation. We are here to help.

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Methodology

We do things a bit differently

Advertising is disruption – an unwelcome interruption while consumers are enjoying an activity of their choice.

Contextual Disruption is the opposite – knowing so much about who your consumers are and what they genuinely want, that you provide the perfect experience through the perfect channel at the perfect time within the perfect context.

We use cutting-edge technology, best-in-class big data analytics, machine learning algorithms that predict future behavior based on current behavior, proprietary audience micro-segmentation and consumer profiling, and an omni-channel approach to marketing whereby key channels are seamlessly connected and every dollar of marketing spend is maximized.

ANY brand within ANY industry can optimize engagement with ANY audience through Contextual Disruption™. 

Here’s a bit more about our methodology and perspective on contemporary consumer culture:

Introduction to our Methodology - Contextual Disruption™
Introduction to our Methodology - Contextual Disruption™
Introduction to our Methodology - Contextual Disruption™
Contextual Disruption™ in Action - Acura ILX Launch Campaign
Contextual Disruption™ in Action - Acura ILX Launch Campaign
Brand Influencers launch of Acura ILX 2012
Contextual Disruption™ in Action - Acura ILX Launch Campaign
Influencer Marketing Revisited
Influencer Marketing Revisited
Influencer Marketing Revisited
Helping ANY Messenger Engage ANY Audience
Helping ANY Messenger Engage ANY Audience
Helping ANY Messenger Engage ANY Audience
Brand Influencers as Consultancy / Agency Partner
Brand Influencers as Consultancy / Agency Partner
Brand Influencers as Consultancy / Agency Partner
Influencing the Influencers
Influencing the Influencers
Influencing the Influencers

Brand Influencers Blog

Words of Wisdom

September 01 2014

The Disconnect Effect

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Over the past 9 months, I’ve been knee-deep in a massive research project that will culminate in the release of my first book later this year. And without giving away too much, suffice to say there has been a seismic Read More


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CONTACT US

Let’s Talk

BRAND INFLUENCERS LLC

1500 Washington Street, Hoboken, NJ 07030

TEL: (973) 885-8129

Don't be shy. If you want to toss around ideas, inquire about capabilities or explore collaboration, just give us a shout. Expect a fairly immediate response.