Marketing in the social age is not about clever taglines or slick TV spots. It’s about understanding the passions and behavioral triggers of key segments of your target audience, and aligning your brand accordingly. Because while 50 million impressions are nice, 50% increase in sales is even better.
Brand Influencers is a consultancy rooted in one simple premise: the more you know about your target audience – their passions, desires, needs, fears, motivational triggers, purchasing patterns, key influencers driving their behavior, and more – the more success you will have engaging them.
Our backbone is a process called Social Ethnography™ - Through our proprietary technology platform, we analyze millions of social conversations currently taking place among YOUR target audience across EVERY social and digital channel (Facebook, Blogs, Twitter, Instagram, Pinterest, YouTube, etc). We identify trends within the conversations – what is driving people’s perceptions, willingness to talk and share and advocate for a brand, purchasing habits and other critical behaviors? Who are the bloggers and influencers driving these behaviors?
The insights gleaned are superior to any other consumer research available, because they are unfiltered and real-time. And using these insights, we help brands create more effective marketing strategy geared towards driving real business results. We help optimize ALL marketing channels – online, offline and above-the-line, and create a holistic and integrated approach to marketing engagement.
We are marketing planners for the social age. And our results speak for themselves.