Traditional advertising is dead. Unfortunately, not everybody got the memo.
Brand Influencers is a consultancy rooted in a singular fact: consumers no longer purchase based on price, value or status, but rather the relationship they have – and the connection they feel – with a brand. We help clients influence consumer behavior by tapping into consumers’ underlying passions, desires, motivations, aspirations, influences, behavioral patterns and more, and providing a brand experience that is both personally relevant and rewarding.
Our backbone is a proprietary methodology called Personalization at Scale™ - in short, we can provide every one of your customers an experience with your brand that feels personalized just for them – when, where and how they want it. Imagine 10 million customers getting precisely what they want and feeling completely fulfilled through a relationship with your brand. This is the holy grail of marketing, and we’ve built the platform.
The key to PaS is “customer-centricity” – putting the customer at the center of your organization. Here’s the process:
- Connect disparate marketing channels to provide a more holistic brand experience
- Devise more effective data collection and analytics to produce actionable intelligence
- Segment consumers not based on useless demographics, but rather real-time behaviors and propensities
- Automate intelligence-sharing and certain strategic decision-making
- Implement omni-channel marketing where digital and physical (and every other channel) are intrinsically linked, as they should be
Influencer Marketing. Relationship Marketing. Loyalty Marketing. Personalization at Scale™. It all adds up to this – maximize customer acquisition, retention, engagement and purchase while minimizing costs across every KPI.
Reach out today for a free consultation. We are here to help.