An introduction to Brand Influencers

We influence audience behavior

Marketing in the social age is not about clever taglines or slick TV spots.  It’s about understanding the passions and behavioral triggers of key segments of your target audience, and aligning your brand accordingly.  Because while 50 million impressions are nice, 50% increase in sales is even better. 

Brand Influencers is a consultancy rooted in one simple premise: the more you know about your target audience – their passions, desires, needs, fears, motivational triggers, purchasing patterns, key influencers driving their behavior, and more – the more success you will have engaging them.

Our backbone is a process called Social Ethnography™ - Through our proprietary technology platform, we analyze millions of social conversations currently taking place among YOUR target audience across EVERY social and digital channel (Facebook, Blogs, Twitter, Instagram, Pinterest, YouTube, etc).  We identify trends within the conversations – what is driving people’s perceptions, willingness to talk and share and advocate for a brand, purchasing habits and other critical behaviors?  Who are the bloggers and influencers driving these behaviors?

The insights gleaned are superior to any other consumer research available, because they are unfiltered and real-time.  And using these insights, we help brands create more effective marketing strategy geared towards driving real business results.  We help optimize ALL marketing channels – online, offline and above-the-line, and create a holistic and integrated approach to marketing engagement.

We are marketing planners for the social age.  And our results speak for themselves.

CLIENTS

BRANDS WE’VE EMPOWERED

BI Client Logos

 

 

Methodology

We do things a bit differently

Marketing in the social age is all about context. Know what is already influencing your target’s behavior, and give them a similar experience with YOUR brand.  Our methodology - Contextual Disruption - is all about leveraging deep behavioral insights to create experiences that are guaranteed to resonate.  This process works for ANY brand in ANY vertical trying to reach ANY audience.  Instead of throwing millions of dollars at shot-in-the-dark advertising, hone in on what genuinely matters to your target, and engage them on those terms.

Here’s a bit more about our methodology, background and unique perspective:

Introduction to our Methodology - Contextual Disruption™
Introduction to our Methodology - Contextual Disruption™
Introduction to our Methodology - Contextual Disruption™
Contextual Disruption™ in Action - Acura ILX Launch Campaign
Contextual Disruption™ in Action - Acura ILX Launch Campaign
Brand Influencers launch of Acura ILX 2012
Contextual Disruption™ in Action - Acura ILX Launch Campaign
Helping ANY Messenger Engage ANY Audience
Helping ANY Messenger Engage ANY Audience
Helping ANY Messenger Engage ANY Audience
We are NOT a Social Agency
We are NOT a Social Agency
We are NOT a Social Agency
Brand Influencers as Consultancy / Agency Partner
Brand Influencers as Consultancy / Agency Partner
Brand Influencers as Consultancy / Agency Partner
Influencer Marketing Revisited
Influencer Marketing Revisited
Influencer Marketing Revisited
Influencing the Influencers
Influencing the Influencers
Influencing the Influencers
Influencers as Creative Directors
Influencers as Creative Directors
Influencers as Creative Directors

CONTACT US

Let’s Talk

BRAND INFLUENCERS LLC

1500 Washington Street, Hoboken, NJ 07030

TEL: (973) 885-8129

Don't be shy. If you want to toss around ideas, inquire about capabilities or explore collaboration, just give us a shout. Expect a fairly immediate response.