Brand Influencers was featured in the August 2012 Global Trend Report on Influencer Marketing and Social Intelligence – Download the Report Here.
New buzzword in Influencer Marketing – “Social Segmentation.” How much would your Facebook fan base be worth if you knew which loved Armani… AND which of their friends also loved Armani?
Our latest campaign involves sending a 60-foot Gnome across the country on a flatbed truck, to help launch A&E’s new program Shipping Wars. Check out the journey HERE.
Some brands are savvy enough to invest in identifying and engaging their most powerful Influencers in the online space. The brilliant brands, however, create Influencer communities.
Advertising has become less effective in changing consumers’ behavior. Consumers no longer trust corporations, and to reach them effectively, you must find an advocate among them.
For every company, some consumers are huge fans, and others simply hate the brand. The goal is to harness positive sentiment and convert the haters ASAP.
What happens when a brand identifies 200 of its most powerful Influencers and empowers them to “share” info with their communities on a new product launch? $5 million in sales!
When a premium spirits brand wanted to increase on-premise sales, they turned to Brand Influencers. One year later, sales were up 37%. The power of Influencers.
Some Influencers “work events”, while others host, promote, create or simply attend. Influencers come in all shapes and sizes, and every campaign requires a different approach.
Our Forever21 social media launch campaign drove 500,000 new Facebook fans. Check out the recap right HERE.
Attractive, articulate, on-brand and influential – BI’s “work events”, engaging attendees AND their own substantial online communities pre, during and post-event.
With an average online reach of over 100,000, CI’s are systematically selected to promote, publicize, host or attend online or offline experiences, amplifying a brand’s reach exponentially.
Some campaigns simply require participation of celebrities – from A-listers to Reality Stars. The key is to leverage these Influencers across the marketing mix to drive results.